Julia Figlovskaya
Identity and packaging design concept for granola brand.
Breakfast Collective
2023
It seems to me that modern graphic design in the market of ready-made breakfasts is lacklustre, which would respond to the request of the modern consumer. Many brands stick to the classic approaches in packaging design: as a rule, this is either an attempt to recreate retro or use realistic images of fruits/cereals. The second approach is usually to emphasise how natural the ingredients are. Today it looks rather outdated, in my opinion, besides, it no longer guarantees user trust, as it did 100 years ago, for example.
The Challenge
Since I, myself, am the target audience of ready-made breakfast, I have an idea about the public's general needs. Increasingly, we choose objects that surround us that fit better to the aesthetics of our lives. Of course, the quality and composition of the products matter the most for food, but at the same time, you want a box of granola to look stylish and beautiful on your kitchen shelf. Therefore, it seemed to me that a minimalistic, however very playful design would be a very smart solution. From a brand development and promotional point of view, using illustrations with characters helps to keep the brand top of mind and create some emotional connection.
The Solution
Julia Figlovskaya
The Challenge
Breakfast Collective
2023
Identity design concept, naming, and packaging for the granola brand.
It seems to me that modern graphic design in the market of ready-made breakfasts is lacklustre, which would respond to the request of the modern consumer. Many brands stick to the classic approaches in packaging design: as a rule, this is either an attempt to recreate retro or use realistic images of fruits/cereals. The second approach is usually to emphasise how natural the ingredients are. Today it looks rather outdated, in my opinion; besides, it no longer guarantees user trust, as it did 100 years ago, for example.
People seek satisfaction, throwing themselves from one thing to another because they feel the emptiness of their lives but do not yet realize the emptiness of the new delight that attracts them. — Pascal
The Solution
Since I, myself, am the target audience of ready-made breakfast, I have an idea about the public's general needs. Increasingly, we choose objects that surround us that fit better to the aesthetics of our lives. Of course, the quality and composition of the products matter the most for food, but at the same time, you want a box of granola to look stylish and beautiful on your kitchen shelf. Therefore, it seemed to me that a minimalistic, however very playful design would be a very smart solution. From a brand development and promotional point of view, using illustrations with characters helps to keep the brand top of mind and create some emotional connection.
©2023
all rights reserved