Julia Figlovskaya
Identity design concept for natural wine store.
The goal was to create an identity that would be minimalistic and elegant, but at the same time playful. Since the business is new and the team is limited to the brand creator and a couple of assistants, an important nuance was to create an identity that would reflect not only the character of the company but also that of the brand creator.
As part of the task, I even went a step further and created a character based on the creator, who is similar to him not only visually, but also emotionally in his reaction to great flavours. Furthermore, a character creates some special connection between the audience and the business. The colour scheme is neutral and quite elegant, while the illustrative elements include playfulness, which is also an important part of the brand's identity.
The Challenge
The Solution
Bliss Monger
2023
Julia Figlovskaya
The Challenge
Bliss Monger
2023
Identity design concept for natural wine store.
The goal was to create an identity that would be minimalistic and elegant, but at the same time playful. Since the business is new and the team is limited to the brand creator and a couple of assistants, an important nuance was to create an identity that would reflect not only the character of the company but also that of the brand creator.
The Solution
As part of the task, I even went a step further and created a character based on the creator, who is similar to him not only visually, but also emotionally in his reaction to great flavours. Furthermore, a character creates some special connection between the audience and the business. The colour scheme is neutral and quite elegant, while the illustrative elements include playfulness, which is also an important part of the brand's identity.
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